Our Practice
PFG Design was founded in 2000 by Paul Gadsden, an experienced architectural technologist with a strong background in high-end residential and master planning projects. After over 25 years in private practice, he established PFG Design to deliver exceptional architectural solutions.
In 2007, Paul’s daughter, Ellie Gadsden, joined for work experience while completing her architectural studies. Having previously worked at Lord Norman Foster’s firm, she gained valuable skills in design and presentation. After qualifying in 2011, she contributed to major London projects while Paul expanded PFG Design from Rickmansworth, Hertfordshire.
Ellie became a director in 2014, coinciding with the firm's RIBA registration. Since then, she and Paul have collaborated on a diverse range of high-end residential projects. In 2020, Paul moved into a consultative role, while Ellie took over daily management. Alongside leading the practice, Ellie is also a Part 3 professional practice examiner at the University of Nottingham and the University of Westminster. Under her leadership, PFG Design continues to thrive, upholding the values of quality, integrity, and innovation that Paul established
Our Services
We follow the RIBA Plan of Work to ensure that each project is managed effectively, carefully planned, and executed with precision. By integrating Building Information Modelling (BIM) and Virtual Reality (VR) throughout the process, we deliver an interactive and accurate architectural experience for our clients. Our services include, but are not limited to, the following:
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Feasibility Studies
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Concept Design
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3D Models and Visualisations
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VR Experience
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Full BIM Integration
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Planning Submissions and Applications
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Building Regulations Drawings and Applications
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Detailed Construction Drawings and Technical Design
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Contract Administration
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Urban Design and Masterplanning
We take immense pride in the strong, collaborative relationships we have developed with our clients. Central to our approach is the involvement of clients throughout the design process, with VR experiences and virtual walkthroughs being key components. These technologies enable clients to interact with the 3D model via a dedicated app, offering them the flexibility to explore and provide feedback remotely.
If you are interested in collaborating with us on your next project or have any questions about our services, we would be delighted to hear from you. Our team is committed to bringing your vision to life with thoughtful design and innovative solutions. We look forward to discussing how we can work together.
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